In this article, we explore 6 essential facts about blank billboards.
This information is based on our experience in the industry, and we’re sharing it because we want to improve your next billboard advertising campaign.
Let’s examine the top 6 facts about blank billboards, as well as how Yaham can help you leverage their full potential.
Blank Billboard – Key Takeaways
• Blank billboards in high-traffic areas offer great visibility and impact for advertisers.
• Blank billboards are in high demand in the thriving outdoor advertising market.
• Despite high rental costs, billboards can be cost-effective due to their extensive reach.
• Billboards in tourist destinations like Las Vegas are seen by millions of visitors.
• Blank billboards enable creative, interactive, and innovative marketing campaigns.
• Digital billboards are more versatile than traditional blank billboards.
6 Blank Billboard Facts
The following list highlights the potential of blank billboards in advertising. Keep reading to learn more!
1. Blank Billboards Offer High Visibility and Impact in Certain Areas
Picture this: you’re driving down a busy highway, and your eyes are drawn to a blank billboard. It catches your attention, yet it remains unused.
Now, most people wouldn’t think anything of this, but this is a precise example of an opportunity hidden in plain sight. Blank billboards are sometimes left unused despite being seen by thousands of people every day! ❌
Brands that recognize this and are ready to capitalize are a step ahead of the competition. The benefits of utilizing blank billboards in high-traffic areas cannot be overstated.
They include:
- Maximum exposure and impact due to strategic placement.
- High recall rates due to repetitive exposure.
- Relatively low cost per impression.
To put things into perspective, according to Alluvit Media, an average billboard in Las Vegas receives 1,457,588 monthly impressions!
2. Blank Billboards Are A Hot Commodity in a Thriving Market
Today, an increasing number of advertisers recognize the potential of blank billboards in high-impact areas. Incidentally, this can make it hard to secure prime locations in Las Vegas.
The city attracts 35 to 40 million tourists annually. Think of that number. It’s an incredible number of eyes potentially on your product and services. Obviously, Las Vegas is target-rich for out-of-home (OOH) advertising, and it has many eager advertisers hunting for the best locations.
Meanwhile, globally, blank billboards are in high demand due to growth in the outdoor advertising sector.
According to a report by Research and Markets, the global market for billboard and outdoor advertising is projected to grow from $390.77 billion in 2023 to $410.82 billion in 2024 at a compound annual growth rate (CAGR) of 5.1%.
Seizing the Opportunity
There are three ways to navigate the current market and find opportunities.
Connect with Agencies: Network with local and national advertising agencies for info on billboard availability.
Monitor Online Platforms: Check sites like Blip Billboards, AdQuick, and Lamar Advertising for updates about available billboards.
Collaborate Locally: Consult with local companies, such as Yaham, to find the highest impact advertising spaces in Las Vegas, Nevada.
3. Blank Billboards Provide Cost-Effective Advertising Solutions
While the cost of renting a billboard in Las Vegas is generally steep, the reach and engagement your business receives could make it a cost-effective solution.
In Las Vegas, for example, a traditional billboard generally costs $2,000 to $15,000 per month. However, BillboardsIn notes that a billboard in Las Vegas generates over 981 million impressions weekly at a relatively low cost per thousand impressions (CPM) of $9.61.
Additional Consideration:
Local Media Outdoor reports a finding from the Outdoor Advertising Association of America (OAAA), which states the following:
On average, for every dollar spent on out-of-home advertising, $5.97 is generated in product sales (Note that results will vary based on location and other factors; this is not a Yaham-guaranteed figure).
4. Blank Billboards Are Often Seen By Tourists
Las Vegas is one of the top tourist destinations in the world, attracting approximately 42 million visitors every year. Now, common sense says that a billboard in Las Vegas, if it’s in the right location, will get seen.
But how do you find a high-impact location?
To maximize your billboard’s visibility among tourists, you can:
- Place billboards near popular attractions, hotels, and casinos where tourists are.
- Utilize spaces near airports, bus stations, and rental car facilities.
- Promote upcoming shows, events, and local attractions to capture the attention of tourists looking for activities.
- Opt for digital billboards that can display eye-catching, dynamic content.
Want to learn more? Contact us. We offer outdoor digital billboards capable of dynamic marketing.
5. Blank Billboards Enable Interactive and Innovative Marketing
Blank billboards open an opportunity to create memorable ads. One example is McDonald’s Reflective Billboard, which appeared blank during the day but transformed at night.
The billboard was coated with reflective material, and the message “Open All Night” was only visible when illuminated by vehicles’ headlights.
See McDonald’s Reflective Billboard on Trend Hunter.
While Yaham’s focus is different from the McDonald’s example, here are ways you can utilize our digital outdoor billboards:
- Change your message to target different audiences or promote time-sensitive offers.
- Create excitement for upcoming events or product launches with countdown timers.
- Highlight local events and activities in real-time to attract tourists and locals.
6. Digital Billboards Are More Versatile Than Blank Traditional Billboards
A digital billboard is a blank canvas with several advantages over traditional blank billboards, but two advantages stand out.
Firstly, digital billboards can be updated quickly, which is crucial for time-based ads. For example, if you run a restaurant, you could display breakfast deals in the morning and dinner specials in the evening.
Secondly, digital billboards can display dynamic ads, which may include exotic fonts, videos, and animations.
Again, these are only two of many advantages. Contact Yaham to learn how we can help you leverage these advantages and more for your next advertising campaign.
Blank Billboard Facts – Conclusion
This post covered 6 facts about blank billboards. For a full overview of the contents, see the Key Takeaways section.
Ready to elevate your advertising game with a blank digital billboard? Visit our Request A Quote page and submit the Project Details form.
