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About Billboard Dimensions

When choosing a billboard for your advertising campaign, it helps to know what options are available on the market.

In this guide, we provide an overview of the different types of billboards and their sizes to help you make the right decision for your advertising.

What Is The Standard Size of a Billboard?

Standard billboard sizes include:

  • 14’ high by 48’ wide (672 square feet of advertising space)
  • 10’ high by 40’ wide (400 square feet of advertising space)
  • 10’6” high by 36’ wide (378 square feet of advertising space)

These sizes are the most common in billboard advertising. However, the 14′ by 48′ option is particularly popular and is what’s known as a bulletin.

The 10′ by 40′ and 10’6” by 36’ sizes are more suitable for locations where space is limited or at a premium.

At Yaham, our LP Series Outdoor Billboards are available in any billboard size and made with lightweight aluminum die-cast cabinets.

Bulletins Are The Largest Standard-Size Billboards

When you drive down the highway, the billboards you primarily see are the 14’ by 48’ bulletins. These are what most people think of when they hear the word billboard.

Bulletins are widely used because they allow for large-scale, high-impact visuals. Moreover, many bulletins now incorporate digital technology, allowing for dynamic content.

With dynamic content, advertisers can display multiple ads in rotation and update their ads to include new information.

Contact Yaham for a quote on your premium digital billboard or if you’d like to learn more about our services.

What Is The Largest Billboard Ever?

Fact: The largest billboard ever made was 6,260 square meters (or 67,382 square feet and 11 square inches). It was approximately 100 times larger than a standard billboard!

This billboard was achieved by Emirates Intellectual Property Association – EIPA (UAE) in Dubai, UAE (Guinness World Records).

Spectaculars, The Largest Billboard Type

While EIPA’s billboard was the largest ever made, the largest category of billboard is what’s known as a Spectacular.

Spectaculars are super-sized, high-impact billboards with custom dimensions that are often found in high-profile locations like Times Square in New York City.

Common sizes for Spectaculars include:

20’ high by 60’ wide (1,200 square feet)

16’ high by 60’ wide (960 square feet)

What Is The Smallest Billboard In The World?

The smallest billboard ever made is an amazing 1.424 square millimeters (0.002 square inches). It was made by Kao Commercial (Shanghai) Co., Ltd. and is a 3D-printed billboard (Guinness World Records).

To give a sense of the billboard’s size, it’s a bit smaller than a sesame seed, which you can see on hamburger buns.

Micro-billboards, The Smallest Billboard Type

While Kao Commercial made the smallest billboard ever, the smallest category of billboard is called a Micro-billboard.

Micro-billboards vary in size but are typically only a few feet in height and width—far smaller than even the smallest standard outdoor billboard formats.

Mirco-billboards are often placed in shopping districts, entertainment venues, and other areas with heavy foot traffic.

All Types of Billboards Categorized

We’ve discussed Bulletins, Spectaculars, and Micro-billboards, but these aren’t the only types of billboards available on the market. There are other types of billboards, which we’ve listed below:

  • Bulletins: The largest standard-size billboards, typically found along major roads.
  • Spectaculars: Custom super-sized billboards found in high-traffic urban areas.
  • Posters: Medium-sized billboards commonly used in commercial and industrial areas.
  • Junior Posters: Smaller billboards, which are often found on smaller roads.
  • Digital Billboards: These billboards vary in size and display digital content.
  • Wallscapes: Large ads that are painted or attached to the exteriors of buildings.
  • Mobile Billboards: Ads on the side of vehicles, often used for special events.
  • Eight-Sheet Posters: These billboards are smaller than standard posters.
  • 30-Sheet Posters: These billboards are larger than eight-sheet posters.
  • Painted Bulletins: Hand-painted versions of standard bulletins.
  • Trivision Billboards: Billboards with rotating panels that allow for three different advertisements to be displayed on the same billboard at set intervals.

Billboard Dimensions Table


Type of Billboard Size Category Typical Dimensions (Feet) Typical Dimensions (Meters)
Bulletins Large 14′ H x 48′ W 4.3m H x 14.6m W
Spectaculars Huge Varies widely Varies widely
Posters Medium 10′ H x 22′ W 3m H x 6.7m W
Junior Posters Small 6′ H x 12′ W 1.8m H x 3.7m W
Digital Billboards Varies Varies Varies
Wallscapes Varies Varies widely Varies widely
Mobile Billboards Varies Varies Varies
Eight-Sheet Posters Small 5′ H x 11′ W 1.5m H x 3.4m W
30-Sheet Posters Medium 12′ H x 24′ W 3.7m H x 7.3m W
Painted Bulletins Large 14′ H x 48′ W 4.3m H x 14.6m W
Tri-Vision Billboards Medium/Large Varies Varies

Side Note: Junior Posters are often more accessible for local advertisers due to their small size. Get an Online Quote for a Junior Poster today.

What Size Should Your Billboard Be?

To pick the right billboard, it’s important to weigh the pros and cons. If you’d like our assistance, call us, and our team will advise you on the optimal selection for your needs.

We manufacture what we sell, including all our digital billboards, and we are also able to create custom projects with tremendous flexibility in size and design features.

General Rules to Follow When Selecting A Billboard Size

  1. Pay attention to the pixel pitch, which affects the resolution, image quality, and cost.
  2. Find out what installation method is needed. Will your billboard need a pedestal mount, wall mount, or something else?
  3. How many sides does your billboard have? One or two? Perhaps you’re looking for a trivision billboard instead?
  4. Once you know the type of billboard you want to use, it’s a good idea to rent some ad space on an existing billboard and see how your ad performs.

Finding The Right Billboard Size For Your Needs

When discussing your billboard, we consider multiple factors, including:

  • Location
  • Billboard Size
  • Advertising Type
  • Audience
  • Budget
  • Duration of the Campaign
  • Design and Content
  • Visibility and Readability
  • Regulatory Compliance
  • Competitive Presence
  • Return on Investment (ROI)
  • Seasonality
  • Technology Integration
  • Environmental Impact
  • Maintenance and Upkeep

» MORE: Yaham Turnkey Solutions – How Our Process Works