What is the value of business signage?
Business signage remains a valuable marketing tool in today’s advertising landscape, especially now that we’ve transitioned to an attention economy where a lot of focus has been diverted to running social media ads.
Although the digital space is important, it’s still essential to get eyes on your product in the real world. The question is, what specific value does business signage provide when so many other types of ads exist?
In this article, we explore the value of business signage and discuss its impact on business visibility, brand recognition, customer attraction, and the overall customer experience.
How custom business signage creates and offers value
Let’s look into some specific benefits of business signage.
1. You draw attention to your business
Drawing attention to your business is crucial. Fortunately, outstanding on-premise signage can make all the difference in bringing your business the attention it needs.
Investing in well-crafted signage not only enhances your brand’s visibility but also plays a vital role in driving foot traffic to your store…if you’re using storefront signage.
2. Bring in new customers with a well-made sign
Don’t underestimate the power of a stunning sign – it could be your secret weapon for customer acquisition and business growth.
Eye-catching visuals, snappy messaging, and prime placement are a powerful mix and can turn casual passersby into interested buyers.
3. Improve your marketing strategy
Business signage allows you to showcase your brand in the real world, then track the response and adjust as needed. This is thanks to LED signs, which allow you to quickly change your ads through flexible LED programming.
Additionally, unlike other marketing channels, such as TV commercials, internet ads, or social media ads, on-premise signage has a more immediate and direct influence on potential customers.
This is why strategically placing signage in high-traffic areas can supplement and improve your overall marketing strategy.
4. Benefit from on-premise signage that works around the clock
Exceptional signage serves as a 24/7 advertisement for your business, which is potentially more effective than temporary advertisements.
5. Capitalize on impulse sales
Business signage can increase your impulse sales by catching the attention of customers who are in a purchasing mindset but don’t know what to buy.
This is especially true for businesses with high foot traffic, such as retail stores, restaurants, or service providers, where well-designed and enticing signage can effectively capitalize on the power of impulse buying.
Additionally, showcasing limited-time offers, discounts, or new products are time-tested approaches that work to increase impulse sales.
The power of urgency
Business signage can also be used to create a sense of urgency, further fueling impulse sales.
Highlighting promotions with a deadline or emphasizing the scarcity of a product are both viable techniques that allow businesses to tap into the psychological triggers that influence consumer behavior.
6. Start the customer journey
High-quality business signage not only attracts new customers but also plants a seed for those who don’t immediately respond.
From wayfinding signs to promotional displays, effective signage can start a customer’s journey and lead them to eventually try out your product or service.
LED business signage is generally cost-effective
Compared to recurring expenses associated with digital and print advertising, LED business signage is a cost-effective marketing solution that specifically targets potential customers in your local area.
There are several reasons why LED business signage is effective, including energy efficiency, longevity, durability, versatility, and enhanced visibility.
Let’s touch on a few of these attributes.
LED signs consume less electricity
LED signs consume less energy than traditional incandescent signs, which is why they can save your business a substantial amount of money.
Take a look at the following comparison for an idea of the difference.
LED billboard electricity cost vs. luminescent billboard electricity cost
Here’s a rough comparison:
Power consumption: 300 watts per square meter
Daily energy consumption (12 hours): 216 kWh
Daily electricity cost (at $0.12 per kWh): $25.92
Monthly electricity cost: $777.60
Annual electricity cost: $9,331.20
Power consumption: 1000 watts per square meter (fluorescent or electroluminescent lighting)
Daily energy consumption (12 hours): 720 kWh
Daily electricity cost (at $0.12 per kWh): $86.40
Monthly electricity cost: $2,592
Annual electricity cost: $31,104
NOTE: These are estimates only. Prices will vary based on factors such as size, power consumption, hours of operation, and local electricity rates.
For an exact quote on what you can expect to pay for your business signage, visit our Consultation page.
Electricity costs, maintenance, and versatility
The bottom line is that electricity costs add up, especially for large companies that use multiple signs.
The good news as it relates to cost is that LED signs are fairly weather-resistant, which means you are less likely to deal with repair and replacement expenses than if you went with a traditional incandescent sign.
Beyond these benefits, the versatility you get with LED signs allows you to create dynamic and engaging displays that can be updated without spending as much as you would when updating traditional signage.
How to create effective custom business signage
As we’ve explored the value of business signage and its potential to drive growth, it’s crucial to understand the essential elements of effective custom business signage.
In this section, we’ll delve into the key factors to consider when creating custom signage.
When it comes to signage, prioritize the location
Where your signage is located has a big impact on its effectiveness. A strategic location ensures that your signage is highly visible, reaches the right audience, and effectively communicates your message.
Some key points to remember are:
Your sign should be easily visible to passersby, whether they are on foot, driving, or using public transportation.
Factors to consider include the height, angle, and obstruction from trees, buildings, or other structures that may impede visibility.
You’ll want to choose a location that is frequented by your target demographic to increase the impact of your message.
This may involve placing signs near complementary businesses, popular gathering spots, or along main thoroughfares.
Distance and readability
The size and design of your sign should be appropriate for the distance from which it will be viewed, and the text and graphics should be easily readable from various distances and angles.
Compliance with regulations
Before selecting a location, be aware of any local regulations, zoning laws, or permits required for signage placement. Adhering to these guidelines will help you avoid fines, penalties, or the potential removal of your signage.
Integration with surroundings
Ideally, your sign should complement its surroundings while still standing out to attract attention.
For signage to be effective during both day and night, the lighting conditions of your location have to be right.
If natural light is insufficient, it may be helpful to invest in additional lighting solutions to ensure that your sign remains visible and impactful around the clock.
Work with a trustworthy signage solutions company\
Working with the right signage company makes all the difference, which is why we invite you to work with us.
As a global leader in signage solutions for over 25 years, Yaham has mastered the art of crafting high-quality, long-lasting signs that make an impact.
Starting as an LED research and development company, Yaham has since expanded to manufacturing and installation.
With 50,000 installations in 112+ countries, we’ve acquired the experience and expertise to tackle a vast range of challenges.
Ready to elevate your business signage?
Call us now at 702-909-6059 – let’s make it happen!
Be smart with your use of colors
Color evokes emotions, establishes brand identity, and influences purchasing decisions, so being smart with your use of colors in signage is crucial for creating eye-catching and effective displays.
Keep in mind that every color has a psychological impact. For example, red can create a sense of urgency, while blue often conveys trust and stability.
Stick to a limited color palette to prevent your signage from appearing cluttered or overwhelming. Typically, two to three colors, including your background color, should suffice for a clean, visually appealing design.
Honor your brand
Effective signage should seamlessly embody your brand’s unique message, incorporating elements such as logos, colors, fonts, and messaging that adhere to your overall brand guidelines.
Maintaining and updating your signage as needed
Regular maintenance and timely updates of your signage keep it relevant and effective, as does regular cleaning of your sign.
A well-maintained sign projects a professional image that reflects positively on your business.
Some helpful tips include:
- Checking the functionality of your signage, especially if it includes lighting or digital components.
- Replacing burnt-out bulbs or malfunctioning parts promptly to ensure your signs remain visible and operational.
- Inspecting your signage for weather-related damage, such as fading, peeling, or cracking.
- Repairing or replacing damaged signs to maintain their visual appeal and readability.
Further reading: Why is a storefront sign important for your business?
Storefront signage is part of your store, the message it conveys, and the experience you offer. The better the signage, the better the customer experience.
Beyond the customer experience aspect, good storefront signage brings foot traffic. A well-placed and eye-catching sign can grab the attention of passersby, encouraging them to visit your business. This is particularly important in busy areas with heavy foot traffic.
A unique and memorable storefront sign can also help you stand out from competitors in the area, making your business more likely to be chosen by potential customers.
Lastly, a clear and visible sign makes it easy for customers to find your business, whether they are specifically looking for your store or just in the area. This is crucial in busy shopping districts or large commercial areas where multiple businesses are clustered together.
The exceptional quality of our LED signage is well-established, and there are several advantages to choosing high-quality LED signage in comparison to alternatives.
For instance, LED lights have an impressively long lifespan, with some reaching up to ten thousand hours, leading to a reduced need for bulb replacement in contrast to incandescent or fluorescent lights.
Additionally, the relatively cool temperature of LED lights enhances their safety profile.
Lastly, these energy-efficient lighting options are available in a vibrant spectrum of colors and emit sharp, concentrated light that is visually appealing.
To learn more, call us at 702-909-6059 or visit our Consultation page to schedule a consultation.