Business owners never stop thinking of ways to grow their business. Any avenues they explore must not only be affordable and practical but effective. Outdoor LED signs from YahamLED help entrepreneurs explore a fresh way of attracting new customers and retaining current clientele. To make the most of LED outdoor signage, business owners must understand what makes these signs so unique.
An LED display manufacturer can help companies put together a sign program that combines high-definition images, text and video that can nudge consumers into an online or brick-and-mortar store. Entrepreneurs can take this one step further by including positive customer reviews and special product or service features that compel potential customers to check out what’s offered.
Today’s consumers are used to videos and moving images. While static ads still have their place, they may fail in capturing and keeping a person’s attention. Further, consumers retain LED messages better than messages displayed on standard signage and billboards. When business owners create a memorable message, they also increase their brand awareness.
Boost Impulse Buying
Using compelling content, an LED advertisement can encourage shoppers to make impulse purchases. Passersby may give in to the siren song of an outdoor LED sign and step into a store, which could lead to a purchase and a new loyal customer. Because people lead such busy lives, even if they don’t step into a physical store, they may visit a business’s online storefront. Store owners should include their commercial site address on their LED signs, including a discount code or special offer to sweeten the pot.
Enjoy Low Maintenance
One factor that makes LED signs cost efficient is that they have low maintenance costs. Outdoor signage can last at least 10 years. LED bulbs don’t burn out or require cleaning, which also saves time and money.
Employ Cost-Efficient Advertising
Entrepreneurs should not let the initial cost of an LED sign deter them from purchasing one. Much like a quality roof for a home, top-notch LED displays last longer with proper upkeep.
In the past, business owners spent money on newspaper ads, magazines, posters, brochures and other forms of advertising to market their products and services. LED signs provide all that and more. LED signage offers the ability to pivot messaging based on real-time data. Rather than individually delivering marketing and advertising materials, owners can save time, money and resources by bringing consumers’ eyes to them.
Stay Environmentally Friendly
Today’s consumers and businesspeople often are more concerned with being environmentally friendly. LED signs consume little electricity, which means they do not tax local energy demands. Additionally, digital signs exude minimal heat, which can keep store interiors cooler and reduce utility bills during the hottest months of the year.
Implement Customer Feedback
Sometimes, customers offer great insight and feedback that businesses can use to attract new clients and keep their audience interested. When companies read positive comments from customers via social media, they can immediately plug the feedback into their LED signs. Gone are the days when business owners feel they wasted time and effort printing out marketing materials that contain errors or do not match the latest marketing strategies.
Boost Brand Awareness
Touching back on brand awareness, digital signs give business owners greater control over what their target audience sees. For instance, if a message is not as effective as hoped, it is easier to change the ad on an LED display than it is to start over from scratch with a standard billboard or other signage. No longer must a company wait until an ad expires before debuting a new, more effective ad. The more successful a company’s marketing materials, the better their brand awareness.
Reduce Wait Times
When you have customers waiting in line, LED screens can keep them captivated, which helps the time go by faster. Using screens to reduce wait times is a great idea in restaurants and hotel settings. Customers can read the menu and decide what they want before they get to the front of the line, which keeps things moving at a steady pace so you can serve more customers.
Update Verbiage With Ease
The world moves faster than ever, and businesses must keep pace. It’s easy to update digital screens to reflect changes. Medical care centers need to inform patients of wait times, retail stores could have a one-day sale to promote and restaurants can let guests know about new menu items. With standard billboards, an entrepreneur’s message can become outdated within a week of posting, but that business owner must still honor the contract, which is lost investment.
YahamLED specializes in high-quality LED signs that help bring your vision to light. Don’t hesitate to ask us for more info on the benefits of LED signage for growing your business. Learn more about our products and solutions by filling out and submitting a contact form or calling us at 702-909-6059.