Digital signage is all around us. Most people have engaged with it in one form or another. From billboard advertisements to menu displays at fast-food chains, malls, gas stations, and other commercial spaces, we are immersed in digital signage.
But what exactly is digital signage? Digital signage refers to an electronic sign that makes use of technologies such as LCD, LED, and projection screens to showcase various forms of media. This includes ads, videos, and graphics to disseminate information to the public.
Benefits of Digital Signage
Besides spreading information, digital signage has other benefits. Digital signage increases customer retention and helps consumers engage with content. It also enables potential customers to make informed decisions about which products and services to buy. Moreover, digital signage with its high-quality and interactive visuals, influences customers to purchase more.
Components of Digital Signage
The key components of digital signage include:
- Hardware that includes the display screen, media players, and the mounting brackets that help hold a screen in place.
- Content that is shown together with additional elements such as news headlines, weather updates, and social media feeds which are provided by third parties.
Digital Signage Best Practices
Let’s take a look at some of the industry-wide best practices for digital signage content.
Even if you have great content, elements will be lost or missed if the average individual cannot read it. Before displaying content, ensure that text and visuals are legible. Depending on the application, which can be from billboards to menu boards, design for the viewing distance that your display will be viewed.
In addition, make sure that your creative does not have too much text. Text-heavy content is discouraging for passers-by and people will not read it all. Some of the best fonts for displaying content include Helvetica, Sans Serif, Open Sans, Arial, and Verdana.
Make an Impact
Considering you want your content to reach as many people as possible, what is the best way to style your content to achieve this? Application specific content that can be read and understood.
To achieve high readability, the text should have adequate contrast from its background. If your background color is dark, the text and visuals should be light in color, and vice-versa. Additionally, keep in mind where your content will be displayed and customize your design accordingly.
Pay Attention to the Visuals
The most eye-catching part of any display, be it an advertisement or any other kind of message, are the visuals. Visuals are a key component of your display content and need to be visually appealing. While designing engaging graphics is important, they need to be able to stand out and be easily discernible.
You should also pay attention to the dimensions of your digital signage and its aspect ratio so that you can design content that fits the display exactly. Not doing so can result in images that are stretched, pixelated, and distorted. Common aspect ratios are 4:3, 16:9, and 2:1.
You can have great content but if your display is crowded with text and graphics, no one will want to look at it. If your content has too many elements, try and remove any text or graphics that may detract from your message. A strong and visually compelling display will only have a few visual elements with strategically placed text. Less is more in the visually oriented world of digital signage.
The Best from the Best
With Yaham, you will have access to the best digital signage technology and expert recommendations from a team of specialists.
Yaham’s X1 Series consists of a lightweight performance panel that is suitable for indoor and outdoor use. It has front and rear servicing options. Its universal power module, climbing handles, stacking pedestal, set chart, and truss brackets ensure easy setup.
The X5 Series, on the other hand, is best suited for indoor temporary and staging applications. It comes with a lightweight, easy-to-use cabinet design and a sharp display quality. The X5 Series can be easily transported and set up.
Seeing is Believing
Yaham is a global leader in digital signage solutions with over 25 years of proven industry experience. To learn more, visit our website or call 702-909-6059 and let Yaham bring your vision to light.