Digital billboards have become increasingly popular in recent years as a means to advertise products and services. These billboards use digital technology to create images and messages that can be displayed on screens inside or outside of businesses.
Commonly found in public spaces such as streets and highways, at transportation hubs, and also in airports, shopping malls, and other commercial areas, digital billboards are an efficient way to reach a large audience, and they can be used to promote a wide range of products and services.
Types of Digital Billboard
Digital billboards come in a variety of types and styles, with each having its own unique selling point. These include:
1. Static Digital Billboard
A static digital billboard is a digital advertisement that remains unchanged for an extended period of time, usually lasting for a week or longer. The purpose of a static digital billboard is to introduce a new product or service to a passerby and to create awareness of the brand or company behind the advertisement.
2. Dynamic Digital Billboard
Dynamic digital billboards are digital advertising mediums that change dynamically to display relevant advertisements. They use a variety of technologies, such as LED and Plasma displays, to create dynamic graphics that can include animations, videos, and photos.
Some notable dynamic digital billboards include those in Times Square in New York City and along the Las Vegas Strip. These large billboards can change quickly to display images or videos of products and services that may be of interest to a passerby.
3. Animated Digital Billboard
An animated digital billboard is a digital advertisement that utilizes computer animation to create an appearance of movement or life. This type of ad is typically seen near busy intersections, in busy areas, and at popular tourist destinations. Animated digital billboards are often more effective than other types of digital advertisements, as they hold the attention of any passerby for a longer period of time.
4. Interactive Digital Billboard
Interactive digital billboards are another type of advertising medium that allows businesses to communicate with customers in a more engaging way. They are often smaller than traditional billboards and are often found inside of a shopping mall or other type of business establishment.
Interactive digital billboards are unique in that they allow users can interact with them by clicking on items displayed on the screen. The billboard can display images that change upon touching them, allow passersby to vote on various issues, comment on the ads, or view real-time updates about the location and status of items in a business establishment.
This technology is growing in popularity because it allows businesses to connect better with their target audience. It also makes it possible for intended customers to seek information that pertains the most to them when checking out an ad.
5. LED Letters Digital Billboard
LED letters are digital billboards that are custom-made to create specific types of letters or text. These billboards can be used for branding, advertising, and name purposes. The letters can be displayed on a large surface, such as a building or bridge, or a small electronic sign, such as on a taxi or in front of a pub.
Benefits of Digital Billboards
Digital billboards provide many benefits that can improve your business. Here are just a few:
1. Digital Billboards Are Easily Customizable
As you have seen, digital billboards are a great way to get your brand or product in front of people. They are easily customizable, so you can create a billboard that perfectly reflects your company’s image and message.
This easy customization, which can even be done remotely, makes them a valuable marketing tool.
2. Digital Billboards Are Easy To Update
Because digital billboards are so easy to update, advertisers can quickly and easily change the content, images, and sounds displayed on the ad. This flexibility makes them an attractive choice for businesses that want to target specific demographics or appeal to different audiences at different times of the day.
The ease of changing digital billboard content also allows businesses to keep up with the latest trends and keep their advertising campaigns fresh.
3. Digital Billboards Are a Surefire Way To Get Increased Viewership
Digital billboards are a great way to get increased viewership for your business or event. They provide an engaging and compelling way for people to see your advertisement and are such an effective advertising medium that many businesses now consider them a vital part of their marketing strategy.
By using digital billboards, you can save money on online digital media buys. Even as expensive as digital media video advertising is, online media videos are easy-to-skip and are often seen as boring. Digital billboards are neither of these.
4. You’ll Get Increased Brand Recognition Using Digital Billboards
Digital billboards are an excellent way to increase brand recognition. Because they’re digital, they can be easily customized to fit the look and feel of any company’s website or marketing materials. This means that customers who see them will associate your company with a professional and high-quality image.
Additionally, some digital billboards can be interactive, which means they can be used to generate customer engagement and ultimately increase brand recognition.
5. Digital Billboards Promise You Increased Traffic to Your Business
Digital billboards are both visually appealing and informative, meaning that they will reach a lot of people. Additionally, digital billboards can be customized to promote specific messages or products.
Even better, you can choose which types of ads to run on them and how frequently they should be updated. This means that you can target specific demographics with your message, increasing the chances of reaching your target audience and converting them to your customers.
Guidelines for Choosing a Digital Billboard
Digital billboards are very versatile and can be used in many different ways. When choosing a digital billboard, there are some guidelines to follow. They include:
1. Think About the Type of Message You Want To Communicate
When choosing a digital billboard, it is important to consider the type of message you want to communicate. Selecting the right digital billboard for your campaign can help you reach your audience in a cost-effective way. As we have shown you above, there are a variety of types of digital billboards available, each designed for a specific purpose.
You also need to choose the right type of ad. Digital billboards offer a variety of ad formats, including text, images, and video ads. Select the format that best suits your product or service and your target market.
Your ad message should be clear and concise – no more than 60 words per screen size – to ensure maximum exposure for your brand or product.
2. Consider the Location Where You Will Be Using the Billboard
Indoors, digital billboards can be used for advertising campaigns for businesses such as restaurants, retailers, and hotels. They are perfect for promoting special deals, new products, or services, or for generating awareness about a brand or organization.
Outdoors, and digital billboards can be used to promote tourism destinations, events, and activities such as concerts, festivals, and sporting matches. They are also ideal for promoting products and services related to the outdoor activity, such as hiking trails, bike paths, and beaches.
Outdoors is usually the most common option, as it allows the billboard to be seen from a large distance. However, each person’s needs are different, so make sure you consider what type of location will be best for communicating with your customers.
When it comes to choosing a digital billboard, you also need to think about the size you want to communicate with. While there are many different sizes and shapes of digital billboards, most fall into one of two categories: large (greater than 30 feet wide by 60 feet tall) or medium (30 feet wide by 50 feet tall). Smaller digital billboards are typically only 12 feet wide by 24 feet tall. There are even smaller sizes.
There are three factors to consider when choosing a digital billboard size.
- First, consider the message you want to communicate.
- Second, think about how much space you have available.
- Third, consider what size might have the best outreach.
Of course, a smaller billboard will be less noticeable than one that’s much larger, but in some cases, maybe it is just what is needed. For example, if you just need to give directions, a small digital board will do the trick.
How Can You Create Your Own Digital Billboard?
It’s easy to create your own digital billboard! With Yaham, you can design and order your very own custom digital billboard in no time. Plus, our team is always available to help make your billboard a reality. Contact us today to get started!
Tips for Making Your Digital Billboard Look Professional
Here are some tips to make your digital billboard look its best:
- Research what looks good on other digital billboards. What designs or fonts do people seem to like the most?
- Consider using a designer to help you create a cohesive, professional look for your billboard. A designer can also help you select the right fonts and colors for your billboard and recommend layout ideas that will maximize its impact.
- Get creative with your design. Once you have decided on the type of ad you’d like to feature, it’s time to get creative with your design. The sky is the limit when it comes to designing digital billboards – so feel free to experiment!
- Make sure your graphics are high-quality and accurate. This will help your ad stand out and be more effective. Additionally, use fonts that are legible and easy to read.
- Lastly, consider using color schemes that match your brand’s overall aesthetic.
In conclusion, digital billboards are an effective way to market products and services. They can be customized to match the branding of the organization, and they are easy to install and maintain. Digital billboards are a great way to reach a large audience, and they can be used in all kinds of places.
Don’t forget that digital billboard advertising needs to be done correctly and with the help of a professional team. Our team at Yaham can help you achieve what you’re looking for – just give us a call!