LAS VEGAS, NV
When Resorts World Las Vegas decided to embark on creating one of the world’s largest LED displays, Yaham Optoelectronics Inc. was a natural choice to develop and install more than 134,000 square feet of digital surface area for brands to dominate the Las Vegas skyline as well as social media channels.
“It has been an honor to be a part of an iconic game changing project like Resorts World Las Vegas. Developing and ultimately bringing the concept to life starts from ownership having a vision and wanting to do something different, and that is where we thrive. This project is the culmination of our 25+ years of top line digital manufacturing and turnkey project development experience”, Said Bob Stockham CEO of Yaham Optoelectronics, who has done projects like Aria, Wynn, Cosmopolitan beacon rebrand, Strat ceiling hung sportsbook, Harmon Corner, Miracle Mile, The Palms, Palace Station, ParkMGM, Forum Shops, MGM, Linq, Mandalay Bay, Top Golf, T-Mobile Arena, Park Theater, Palazzo and Venetian marquee, and many other iconic projects in Las Vegas and around the nation over the years. “We built our company the way we have so that property owners can achieve the unthinkable at price points never before possible. We are so excited for the Resorts World team, and can’t wait to see what is next”.
Being outrageously grand yet deftly subtle to the environment of a Class A world resort was no easy feat. Yaham’s L0 Series digital mesh creates brand dominance on the outside view with no disruption to guests enjoying the property inside. The lightweight display characteristics reduce wind resistance by 35% making the modules easier and less costly to install while reducing electrical consumption. . On a project of this magnitude long-term maintenance is a key cost consideration which is why the L0 Series is a perfect fit. In addition to operating efficiency, all components are serviceable from both the front and the rear creating easy access and less time on site.
The Yaham L0 is 64% lighter than traditional cabinets offering a perfect blend of translucency, and opacity to ensure the exterior view has superior color saturation and display quality.
Adam Barthelmess, President of Clear Channel Outdoor Las Vegas and advertising partner to Resorts World said, “Resorts World Las Vegas is a marquee venue that encapsulates cutting-edge technology, luxury and innovation: all the attributes’ brands correlate with the excitement of advertising in Las Vegas.” “These spectacular digital displays will provide brands the unique opportunity to leverage some of the largest LED screens in the world that can even operate sequentially offering an unprecedented story-telling ‘brand takeover.’ These displays are breaking new ground in digital out of home and we can’t wait to work with our brand partners to execute creative and inventive advertising campaigns as tourism and business travel continues to return to the Las Vegas region.”